Misbehaving

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With relatable examples from everyday life investments, household spending to television game show dilemmas and the NFL draft, Misbehaving offers a present-at-the-creation account of Thaler s battle to upend traditional economic thinking. As readable as Freakonomics, as provocative as Thinking, Fast and Slow, Misbehaving is a singular look into profound human foibles one that will have readers retooling their grocery lists and retirement strategies, and lead managers to rethink every aspect of their business. Recensie(s) Richard Thaler has been at the center of the most important revolution to happen in economics in the last thirty years. In this captivating book, he lays out the evidence for behavioral economics and explains why there was so much resistance to it. Read Misbehaving. There is no better guide to this new and exciting economics. -- Robert J. Shiller, winner of the Nobel Prize in Economics and author of Finance and the Good Society Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler. -- Malcolm Gladwell The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful book. -- Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow Entertaining.... An excellent read on the shortcomings of classical economic and finance theory. -- Ronald L. Moy, CFA Institute [Misbehaving] is bound to become a classic. Now established as one of the great figures in the history of economic thought, Thaler has no predecessors. A rebel with a cause...[w]here he wins Olympic gold is in keen observation; his greatest insights come from actually looking. -- Cass Sunstein - New Rambler [A] masterful, readable account of behavioral economics. Very well done. -- David Wessel, Pulitzer Prize-winning journalist, author of Red Ink and Ben Bernanke's War on the Great Panic In Misbehaving, [Thaler] offers a dryly humorous history of the revolution he helped ignite, as well as a useful (if sometimes challenging) primer on its key concepts. -- Julia M. Klein - Chicago Tribune Highly enjoyable...dense with fascinating examples.... It is long past time to replace Econs with Humans, both in theory and in the practice of prediction. -- Carol Tavris - Wall Street Journal A sly and somewhat subversive history of [the economics] profession...engrossing and highly relevant. -- Jonathan A. Knee - The New York Times